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Vision Council Member Profiles
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Margaret Krasovec

Bio:
Margaret?s background spans a variety of settings. She provided communication, marketing and media strategies in the consolidation of an industry, developed product line extension in a shifting marketplace, created new go to market strategies and identified and implemented value-added opportunities. Her executive experience is in startups and with turnaround strategies. Margaret has a solid track record in developing marketing, media and sales programs that successfully increased market share. Among her areas of success are building businesses with a profile in startups, turnarounds and innovative industry consolidation. She successfully managed a staff of 20 employees in 8 different locations. Margaret possesses a richly varied marketing, sales and communications history that consistently increased revenues in every business with which she worked.

MBA ? St. Edward?s University
BBA ? University of Arkansas

Selected Achievements
? Increased commercial payer admissions by 16.7%, and admitting physicians by 56% at St. David's Rehabilitation Center, Austin, Texas.


? Responsible for positioning St. David?s Rehabilitation Center as #1 in Central Texas

? Directed marketing and sales program for 7 hospitals. Planning, policy development and management responsibility. Managed a $3 M budget

? Proficient in marketing data analysis and strategy development with 15 years directing diverse marketing programs

? Speaker and author of marketing and sales training materials

? Full Fluency in Spanish

Leadership Overview
? Marketing and business development consultant to software company, private venture marketing research and interior design group 1998-present

? Vice President of Marketing and Sales 1989-1998 St. David?s Medical Center and Columbia St. David?s Healthcare System Austin, Texas

? Director of National Sales 1988-1989 Healthcare International Austin, Texas

? Management / Product Development 1986 - 1988 The Gap Corporation

? Marketing Director Austin Diagnostic Clinic 1985-1986 Austin, Texas

? MWM Designs 1983-1985 Fayetteville, Arkansas Designed and directed manufacturing of women?s apparel line

Board Memberships
~ St. Edwards Graduate School of Business
~ Ohio University School of Business
~ Capital Area Alzheimer?s Association



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